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Pakistan’s Biggest

NATIONAL TOURISM

INVESTMENT & cULTURAL eXPO 2025

  • 2025
  • PAK-CHINA FRIENDSHIP CENTER ISLAMABAD

The National Tourism, Investment & Cultural Expo and Excellence Award Show is a premier event celebrating Pakistan's rich cultural heritage and the dynamic growth of its tourism industry

Celebrating Pakistan’s Cultural Heritage and Tourism Growth

Cultural Expo and Excellence Award Show

The National Tourism, Investment & Cultural Expo and Excellence Award Show is a premier two-day event dedicated to showcasing the vibrant cultural heritage and the dynamic growth of Pakistan's tourism industry. This gathering will unite industry leaders, travel enthusiasts, and key stakeholders, offering a platform to explore diverse attractions, innovative tourism initiatives, and cultural treasures.

Attendees can look forward to engaging exhibitions, insightful panel discussions, and captivating live performances. The highlight of the event, the Excellence Awards, will honor outstanding contributions to the fields of tourism, culture, and heritage preservation. Join us in recognizing excellence and spotlighting the rich tourism landscape of Pakistan!

Tourism Portal Launch

Nationaltourism.pk

The launch of Nationaltourism.pk, Pakistan's largest tourism portal, will showcase the country's attractions, accommodations, and tour bookings in one place. Featuring travel updates, government rest house listings, and a tourist attraction database, it aims to promote Pakistan as a top travel destination for both local and international visitors.

Event Attractions
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Pre Activities
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Adventure Pavilion
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Cultural Palvilions
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Pavalions Event

Cultural Pavilion

Immerse yourself in traditional crafts, music, and art, celebrating the vibrant heritage that defines our nation.

Adventures Pavilion

Explore opportunities for adventure tourism, showcasing outdoor activities and breathtaking landscapes waiting to be discovered.

Allied Pavilion

Discover how various allied industries contribute to and enhance the tourism experience in Pakistan.

Tourism Investment Pavilion

Connecting investors with tourism sector opportunities and insights.

Tourism Business Pavilion

A networking hub for travel agencies, hospitality, and service providers.

Diplomatic Pavilion

A space for cultural exchange, fostering international relations in tourism.

Cultural Pavilion

Immerse yourself in traditional crafts, music, and art, celebrating the vibrant heritage that defines our nation.

Culture of Kalash
Culture of Punjab
Culture of Sindh
Culture of Kashmir
Culture of Gilgit
Culture of Balochistan

Adventure Pavilion

Explore opportunities for adventure tourism, showcasing outdoor activities and breathtaking landscapes waiting to be discovered.

Archery
Air Gun
Wall Climbing

Tourism Investment Pavilion

The Tourism Investment Pavilion showcases kiosks from leading real estate developers focusing on prime tourist destinations. This pavilion provides a platform for investors and stakeholders to explore lucrative opportunities in the tourism sector. Visitors can engage with developers to discover innovative projects designed to enhance Pakistan's tourism infrastructure and promote sustainable growth in the industry. By facilitating connections between developers and investors, the pavilion aims to foster investments that will significantly contribute to the country's tourism landscape.

Real Estate Showcase
Tourism Investments
Networking Opportunities

Diplomatic Pavilion

The Diplomatic Pavilion hosts kiosks from various embassies, facilitating cultural exchange and collaboration. Each kiosk showcases unique tourism offerings, fostering international dialogue on policies, investments, and sustainable tourism. Visitors can engage with diplomats, gaining insights into global travel experiences and strengthening diplomatic ties within the tourism sector.

Tourism Business Pavilion

The Tourism Business Pavilion showcases kiosks from tour operators, travel agents, hotels, transporters, and adventure clubs, providing a comprehensive overview of tourism services. Visitors can explore various travel options, network with industry professionals, and discover partnerships to enhance their travel experiences in Pakistan.

Operators
Travel Agents
Hotels
Transporters
Adventure Clubs
Networking Opportunities

Allied Industry Pavilion

The Allied Industry Pavilion highlights vital services and products that support the tourism sector. This space showcases travel insurance providers, marketing services, technology solutions, local crafts, and food suppliers tailored for hospitality. It also features consultancy services focused on tourism development and sustainability, fostering collaboration and innovation within the tourism ecosystem.

Travel Insurance Providers
Promotion Services
Technology Solutions
Local Crafts and Souvenirs
Food and Beverage Suppliers
Consultancy Services
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Haven't booked your seat yet? Get ticket  Get ticket 

Get your tickets now and be part of the National Tourism, Investment & Cultural Expo!
Join us and connect with industry leaders, enthusiasts, and stakeholders.

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ENTERTAINMENT Showcase

The entertainment area brings together a vibrant array of cultural showcases and performances, making it a hub for celebration and unity. Launch songs like Salam Pakistan and Pur Aman Riyasat embody patriotic pride and harmony, setting a tone of national pride. Cultural performances highlight the country's rich heritage through music and dance, and the Sufi Night adds a serene, spiritual experience for attendees. This entertainment segment captures the essence of Pakistani culture, connecting visitors with the country’s traditions, values, and vision for peace.

Salam Pakistan Tourism Song Launch

"Salam Pakistan," the nation's inaugural tourism brand song, celebrates the country's breathtaking landscapes and rich cultural heritage, aiming to instill pride and invite global exploration.

Mehfooz Sayahat Song Launch

"Mehfooz Sayahat" celebrates Pakistan's peace and hospitality, welcoming travelers across its diverse regions. The song underscores unity and positions the country as an attractive tourist destination.

Cultural
Performances

Cultural performances from various regions, including Sindh's Ho Jamalo and Punjab's Bhangra, showcase Pakistan's rich diversity and unique traditions, offering a colorful insight into the nation's heritage.

Sufi Night
Performance

Join us for Sufi Night, where captivating performances will immerse you in the mystical traditions of Pakistan. Enjoy a serene evening filled with soulful music and enchanting poetry that resonates with the spirit of Sufism.

Food Court Area

The Food Court offers a flavorful journey through Pakistan’s culinary heritage, with areas dedicated to traditional, cultural, fast, and street foods. From iconic regional specialties to beloved street bites, visitors can experience the essence of Pakistan's diverse food culture, celebrating authentic flavors from across the nation.

Traditional Food Area
Cultural Food Area
Dilicous Fast Food Area
Street Food Area
Traditional Food Area
Food Hawkers Area

Tourism & Development Summit

The Tourism & Development Summit features key events, including an MoU Signing Ceremony, workshops on tourism and education, a seminar on tourism as a path to peace, and discussions around health and wellness in tourism.

MoU’s Signing Ceremony

NTP will sign MoUs with multiple organizations for the promotion and growth of tourism in the country. These partnerships will focus on enhancing tourism infrastructure, fostering collaboration among stakeholders, and elevating Pakistan’s status as a premier travel destination

Tourism Education Forum

We are launching a Tourism Education Forum to explore innovative strategies and best practices in the field. This event will bring together educators, industry professionals, and stakeholders to enhance curriculum development, promote collaboration, and equip participants with the tools to advance tourism education in Pakistan.

Tourism & Climate Change

Tourism and climate change are closely linked, as the industry relies on natural resources and ecosystems. Climate change threatens destinations by altering weather patterns and impacting biodiversity. This highlights the need for sustainable tourism practices that mitigate environmental impact and promote conservation, enabling the industry to raise awareness and build resilience against climate change.

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Awards Category

NTP Excellence Awards !!

The NTP Excellence Awards recognize exceptional contributions to Pakistan's tourism industry across various categories, such as Best Adventure Organization and Best Eco Tourism. These awards promote innovation and collaboration, fostering a culture of excellence within the tourism sector.

Award Categories

Category
Best Adventure Organization Award
Best Travel Agent Award
Best Religious Tourism Award
Best Mountaineer Award
Best High-Altitude Guide Award
Best Tour Guide Award
Best Eco Tourism Award
Best Medical Tourism Award
Best Tourism Institution Award
Best Private Tourist Facility Award
Best Biker Tourist Award
Best Travel Photographer Award
Best Vlogger Award
Best Travel Writer Award
Best Estate Builder Award
Best Tourism Tech Award
Best Tourism Architecture Award
Souvenir for PTDC
Souvenir for AJK Tourism Department
Souvenir for Sindh Tourism Corporation
Souvenir for GB Tourism Department
Souvenir for Balochistan Tourism Department
Souvenir for KP Tourism Authority
Souvenir for Punjab Tourism Department
Souvenir for Alpine Club of Pakistan
Souvenir for Best Airline

Lifetime Achievement Awards

Category
Biker
Travel Agent
Tour Driver
Hotelier
Tour Operator
Tour Guide
Mountaineer

Pre-event Activities

The Pre-Event Activities build excitement with an Online Photography Competition and the launch of the Expo Promotional 1st Song. Engaging seminars across universities promote tourism education, while a social media campaign enhances event visibility. Key national days like Iqbal Day and Quaid Day will be celebrated.

Adventurous options include a One Day Hike at Margalla Hills and thrilling Bike and Jeep Rallies, culminating with International Mountain Day 2024 activities. These pre-events set an energetic tone for the main event ahead.

Pre-event Activities
Event Attractions
Online Photography Competition

A creative contest encouraging participants to capture and share their perspectives on scenic beauty and cultural richness, showcasing talent and fostering engagement.

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University Seminars

Engaging students and faculty across multiple universities with informative sessions on tourism, conservation, and adventure.

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Social Media Campaigns & Pamphlet Distribution

Launching online campaigns alongside distributing pamphlets to amplify awareness and ensure a broad reach for the expo's key messages.

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Iqbal Day & Quaid Day Celebrations

Honoring national heroes and fostering patriotism through events dedicated to the legacy of Allama Iqbal and Quaid-e-Azam.

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Jeep Rally

An off-road adventure bringing together jeep enthusiasts to celebrate rugged terrains and adventurous spirit.

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Bike Rally

An exhilarating rally showcasing Pakistan’s biker community, promoting adventure tourism and unity.

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International Mountain Day 2024

Commemorating mountain ecosystems and raising awareness about sustainable tourism with engaging activities on this global day.

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Discover the Beauty and Diversity of Our Land

The Spirit of Pakistan

Our gallery captures the essence of the National Tourism Expo through vibrant images showcasing its energy, culture, and diversity.

Registered Now
Let’s do it hurry

Haven't booked your seat yet? Get ticket  Get ticket 

Get your tickets now and be part of the National Tourism, Investment & Cultural Expo!
Join us and connect with industry leaders, enthusiasts, and stakeholders.

participant
registration form
stall
registration form
sponsor
contact form
apply
for contributor
Expanding Our Reach Through Strategic Partnerships

Expected Audience

After implementing a comprehensive range of pre-event promotions, activities, and collaborations, we anticipate an audience over 40 to 50 thousand attendees on the days of the National Tourism, Culture & Heritage Expo. This Robust turnout reflects the collective excitement and engagement generates through our strategic initiatives, including promotional streamers, bike and jeep rallies, seminars, and community outreach

Enhancing Visibility and Engagement

Digital Footprints Initiative

Our Digital Footprints initiative leverages comprehensive social media campaigns in collaboration with key partners, including the Pakistan Tourism Development Corporation (PTDC) and various Provincial Tourism Departments. We aim to reach over 20 million individuals, amplifying our message and ensuring broad visibility and engagement across multiple platforms. This concerted effort will enhance awareness of tourism opportunities and drive engagement within our vibrant tourism community.

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Our Partners

SPONSERS AND PARTNERS

We are proud to acknowledge the sponsors and partners who are supporting the National Tourism, Investment & Cultural Expo and Excellence Award Show. Their commitment to promoting Pakistan's cultural heritage and tourism industry is invaluable.

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Thank You for Your Engagement

National Tourism Pakistan Closing Remarks Closing Remarks

As we conclude this event, we express our sincere appreciation for your engagement and support. Your enthusiasm and valuable contributions have significantly enriched our discussions. Together, we can elevate Pakistan’s tourism sector and showcase its extraordinary potential. Thank you for being a part of this journey, and we look forward to future collaborations!

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Reach Us

Get Direction to the Event Location

For any inquiries regarding the event, feel free to reach out to us:

Event Venue:

PAK-CHINA FRIENDSHIP CENTER

Address:

Garden Avenue, Shakarparian Rd, Islamabad.

reception info:

Booking: +92 339 4007 756 - 051 8777378
expo@ntp.com.pk